Blog · NARVEX
Growth marketing, without the fluff.
What I review in every business before spending a dollar on ads, explained so you can apply it yourself. No magic formulas, with the math in plain view.
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Diagnostic · 7 min read
Marketing audit checklist: what to review before you spend another dollar on ads
Before you raise your ad budget, run through these seven checks. Most campaigns that don't work fail at something that has nothing to do with the ad itself.
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Investment · 6 min read
How much should you spend on Google Ads? Set your budget from your ticket and margin
The question isn't what others spend. It's how much you can pay for a customer and how many people are searching for you. With those two numbers, the budget falls into place.
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Tracking · 5 min read
Cost per lead vs. customer acquisition cost: the metric that tells you if your ads work
A low cost per lead can hide a campaign that doesn't sell. The metric that matters is what each customer costs you, and to see it you need to connect ads and sales.
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Growth · 6 min read
Growth marketing for small businesses: what it is and how to apply it without a big team
Growth marketing isn't a startup trick. It's a way of working: measure the whole journey, test one thing at a time and keep what works.
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Sales · 6 min read
Why sales die after the ad: lead follow-up and your CRM
You paid for the click, the lead reached out, and they still didn't buy. Often it wasn't the price: it was the follow-up. Here's how to fix it.
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Tracking · 8 min read
How to track WhatsApp clicks and form submissions in Google Analytics 4 with Tag Manager
If customers message you and you don't track it, you don't know which ad works. Here's how to set it up in GA4 and Tag Manager, step by step.
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